Michael Cole-Schwartz Michael Cole-Schwartz

Sicily as one trip, not nineteen reservations

A two-week anniversary road trip worked because the route, hotels, ferries, parking, food, beach time, and breathing room were planned together — not one booking at a time.

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Michael Cole-Schwartz Michael Cole-Schwartz

Going back to Vietnam, with clients in mind

I loved Vietnam the first time I went in 2008. But seventeen years is a long time to keep giving advice based on one trip.

When I had the chance to join a travel advisor scouting trip there, I knew I had two jobs: refresh what I knew about Vietnam, and find out a lot more about potential local partners on the ground.

I ended up learning more about both than I expected.

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library-shelf Michael Cole-Schwartz library-shelf Michael Cole-Schwartz

Jacob’s Turkish delight

Jacob had two weeks in Türkiye, a sister in Istanbul, and more ideas than he knew what to do with. Instead of custom-building every day, we found the right structure for the complicated middle and left room around it for family time, independent exploring, and a road trip of his own.

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library-shelf Michael Cole-Schwartz library-shelf Michael Cole-Schwartz

A few hours aboard Celebrity Edge

A ship tour can’t tell me everything about what it’s like to spend a week onboard. It can tell me a lot about how a ship feels, which cabin choices actually change the experience, and the questions I’d want a client to think through before booking.

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